Puck--I am a Huskies fan for football, but I must say I love the hoops (probably the Filipino stereotype there).
Corny--I get what you mean about how crazy big college sports is in regions of the US. I lived in Atlanta in the mid-90's and it was nuts how much people followed college sports. I've always liked how the March Madness tournament pans out. I love the hype, the coverage and the passion of the fans in the venues. It's pure electricity! I went to a regular season, Big 10 game last year, for the first time ever, and it was nuts!
It was Indiana vs MSU, in East Lansing, and I must say, it was the most intense crowd I've been a part. I'd go again, if I could find a way to get into the Final Four, I would.
I don't watch the NBA anymore, but NCAA hoops have definitely got a fan in me.